Each year ProCharger displays at two of the automotive industry’s biggest trade shows–The PRI Show in Indianapolis and The SEMA Show in Las Vegas. For their booths, Morehawk designed a product display showcasing up to 10 superchargers, with modular cabinetry underneath to store (and hide from view) 20+ boxes of product literature and supplies.

Morehawk designed the product display to mimic their patented supercharger transmission technology, using lightweight fiberboard with an aluminum sheet veneer. Custom mounting mechanisms were designed to keep the superchargers in place and protect them from theft, while also allowing them to spin when unlocked.

Instead of just a traditional logo banner above the booth, we designed a 15-foot hanging impeller, one of the most important parts of ProCharger’s technology, constructed in reflective fabric around a sturdy tube-frame.