With one of the broadest product offerings in the supercharging industry, ProCharger required constant flyer and catalog production. A handful of samples from over the years are shown here.

The industry is saturated with competitors, so ProCharger treated much of their printed materials like technical white papers to win over customers with superior technical specifications. That meant a lot of marketing copy and no square inch of space left untouched … a designer’s worst nightmare. Each automotive brand was assigned a color on flyers and catalogs to help organize the marketing–blue for Ford, orange for Chevy, red for Dodge, and Green for Truck/SUV.