Truck Product Catalog Comp

ProCharger offers products for many domestic automotive makes and at early stages of their marketing chose to push focus to their own products instead of highlighting the vehicles (shown in this example). As their offering increased, they were later able to shift focus and capitalize on the customer’s emotional connection to their vehicles by making auto-brand-specific catalogs that feature vehicles more predominantly.

  • CLIENT:

    ProCharger

  • SERVICES:

    Design and Production

ProCharger Truck Product Catalog by Morehawk

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